National Building Museum Rebrand

The National Building Museum has potential to better reflect their mission of learning about environments from architecture through their brand. With inspiration from Jean Basquit and Jeff Koons, graffiti is use to illustrate and deconstruct rigid structures. The use of graffiti suggests a new organic perspective of structural forms. Dot patterns are used on all photography to further blur the distinction of structural forms, focusing on how the building interacts within a space. This study demonstrates the utility of space versus form.

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