2022 VMAs
Visual design created by Studio Dumbar was adapted to brand marketing assets across multiple digital platforms to promote the 2022 Video Music Awards. Below are a few selections expanding from billboards in both LA and New Jersey, screens for The Chinese Theater, Instagram posts, a backdrop, and award envelopes. The award envelopes were created to match the show’s aesthetic of the metaverse while the brand marketing assets matched Studio Dumbar’s visual language.
Sunset Boulevard, LA
Lincoln Tunnel Helix, NJ
The Chinese Theater, LA
Brand Marketing Identity: Studio Dumbar
SVP MTV Brand Creative Marketing: Thomas Berger
VP Brand Creative: Richard Browd
VP Motion Design: Tim Livezey
Producers: Ross Jeffcoat & Vivan Castelo
Art Director: Scott Massey
THE CHALLENGE: USA
MTV’s The Challenge: USA is exclusively on CBS and streaming on Paramount+. This series also exists internationally in Australia, the UK, and Argentina requring the logo to provide The Challenge’s strong competitive reputation universally. Once each country has their finalists, they will compete against each other in The Challenge: World Champions.
