2022 VMAs
Visual design created by Studio Dumbar was adapted to brand marketing assets across multiple digital platforms to promote the 2022 Video Music Awards. Below are a few selections expanding from billboards in both LA and New Jersey, screens for The Chinese Theater, Instagram posts, a backdrop, and award envelopes. The award envelopes were created to match the show’s aesthetic of the metaverse while the brand marketing assets matched Studio Dumbar’s visual language.
Sunset Boulevard, LA
![](https://freight.cargo.site/t/original/i/59f026db8347ef1c8ce91a305c34757abc3ffe2fad0a3813b8fb186885d3d042/2022-VMA_SunsetBlvd.jpg)
Lincoln Tunnel Helix, NJ
![](https://freight.cargo.site/t/original/i/728cccdb2356afcfc2608f54d4619514ea108a1856204d485e6f3f5746101857/VMA22_LincolnTunnelHelix.jpg)
The Chinese Theater, LA
![](https://freight.cargo.site/t/original/i/2ac8b816a84ae0361ec0cf37ec64157d06e6728efe2b695692db47ce8199ffd0/VMA22_PC_ScreensArtboard-1.jpg)
![](https://freight.cargo.site/t/original/i/9648a7b30795cf5f5773c63ab27f154534d2c65c8528cca4b09e228eee149afd/VMA22_PC_TitleCard_Artists.jpg)
![](https://freight.cargo.site/t/original/i/a78cc6727380a6677413eac8f8d5efb8f996927cce3e06645d712c6e40a6bb9a/VMA22_SNR_Moonie1080.jpg)
![](https://freight.cargo.site/t/original/i/b5bdac8b8eff6e24634a90cf6ff7c7308c56bf4b229b1866f134b072833d40e0/VMA22_Envelope_Mock.jpg)
![](https://freight.cargo.site/t/original/i/9060df974f53e3ee604675a0c7ec8633f28c5475b9a66453613dd01e1d210831/VMA22_Envelope.jpg)
Brand Marketing Identity: Studio Dumbar
SVP MTV Brand Creative Marketing: Thomas Berger
VP Brand Creative: Richard Browd
VP Motion Design: Tim Livezey
Producers: Ross Jeffcoat & Vivan Castelo
Art Director: Scott Massey
2023 VMAs
Studio Dumbar has evolutionaized their brand marketing look from the 2022 Video Music Awards for the 2023 Video Music Awards. Below are a few selections of work ranging from key art, social media assets, merchandise, and digital banner assets to promote the 2023 Video Music Awards.
Digital Banners
![](https://freight.cargo.site/t/original/i/311aaafd0e32d2a6d8b5d18feae0d2e937e784d8dbe2f5f326dbfd50e94243ce/VMA_LincolnTunnel_Mock.jpg)
![](https://freight.cargo.site/t/original/i/efcffa1499c7b3d16db7d411a3667a668a3deb3c0eda578f467c484452dcb933/VMA23LinkNYC.jpg)
Social Media Posts
Merchandise
![](https://freight.cargo.site/t/original/i/043744e30dabc2f9e584fe1e0775db4f236c0fc162b1dea8cc102511b23f1438/MerchYellowBag_4x5.jpg)
![](https://freight.cargo.site/t/original/i/bf192921911791762bc8e3b339996e40b63e4c8846c93149247fdbd3e65c7908/VMA23MerchBag1.jpg)
Prudential Center Screens
![](https://freight.cargo.site/t/original/i/129212d23fc59b02e44ff00c8b164dcd6cafc5a472c60dd352189d5ade035dd3/Prudential_Snapcode.jpg)
Statistic Cards For Social Media
![](https://freight.cargo.site/t/original/i/70c90959681adc73e0f41bc3b5ed62e2f15578b0663080036cff29e7aa2ca1e7/VMAStat1_1x1.jpg)
![](https://freight.cargo.site/t/original/i/a884c4c5ae8eaee6a0268b436f55aa9465c0e1233ea775d7f6bcecd8ae394164/VMAStat2_1x1.jpg)
![](https://freight.cargo.site/t/original/i/cbf215d763682cb390f502e4788645c64dc6e65e8a91f5d7154f290a5babe992/VMAStat3_1x1.jpg)
![](https://freight.cargo.site/t/original/i/f0db0eba914d4670063245b499476a438652a7c5d44efed9549b4b91d5f3999a/VMAStat4_1x1.jpg)