2022 VMAs
Visual design created by Studio Dumbar was adapted to brand marketing assets across multiple digital platforms to promote the 2022 Video Music Awards. Below are a few selections expanding from billboards in both LA and New Jersey, screens for The Chinese Theater, Instagram posts, a backdrop, and award envelopes. The award envelopes were created to match the show’s aesthetic of the metaverse while the brand marketing assets matched Studio Dumbar’s visual language.
SUNSET BOULEVARD, LA
LINCOLN TUNNEL HELIX, NJ
THE CHINESE THEATER, LA
Brand Marketing Identity: Studio Dumbar
SVP MTV Brand Creative Marketing: Thomas Berger
VP Brand Creative: Richard Browd
VP Motion Design: Tim Livezey
Producers: Ross Jeffcoat & Vivan Castelo
Art Director: Scott Massey
Designer: Victoria DeBlasi
2023 VMAs
Studio Dumbar has evolutionaized their brand marketing look from the 2022 Video Music Awards for the 2023 Video Music Awards. Below are a few selections of work ranging from key art, social media assets, merchandise, and digital banner assets to promote the 2023 Video Music Awards.DIGITAL ASSETS
SOCIAL MEDIA POSTS
MERCHANDISE
PRUDENTIAL CENTER DIGITAL SCREENS
CARDS FOR SOCIAL MEDIA
Brand Marketing Identity: Studio Dumbar
VP Motion Design/Art Direction: Tim Livezey
VP Key Art/Art Direction: Robert Postotnik
VP Brand Creative: Pamela Brill
Producers: Ross Jeffcoat, Vivian Castelo,
Kelly McCrossin, Patrick Speckman, Jerry Meehan
Animators: Oscar Rivera, Kate Lee,
Angelo Avlonitis, Jeff Chong, Gary Samson
Designers: Carli Malec
& Victoria DeBlasi
MTVE BOOKS
MTV Enterntainment Books is back with a new look. Given a refresh, the new identity extends from the MTV Entertainment Group logo for recognizability, credibility, and legibility.
